Today I want to share some information that I learned form Mr.Alex's tutorial class. As I mentioned before, the purpose I open this blog is to compare and contrast my perspective on PR and the reality of PR. Today I found out something that is really out of my expectation. It totally change my view and let me to have a better understanding on corporate communication and PR.
In the past, I always think that Corporate Comm. is very different compare with PR. In my perspective, Corporate Comm. have a more stable working hour and job scope compare with PR. Besides that, I think that if you choose to study Corporate Comm., you cannot become a PR person in the future and PR cannot work as Corporate Comm. I always thought they are form two different department.
After today Mr. Alex's class, I finally found out another reality of PR which is different from what I think. I have found out that Corporate Comm. is actually same as PR in the real working life. Mr. Alex told us they are actually come from the same department. PR is actually parks under Corporate Comm. department and they almost have the same job scope. I am shocked when I listen to this because I always thought that PR is different with Corporate Comm. and thanks to Mr.Alex for telling us this reality. Moreover, he also said that most of the company do not have two different department which are Corporate Comm. department and PR department. They will usually only have one department either is PR department or Corporate Comm. department. No matter is which department whether is Corporate Comm. department or PR department, they are actually sharing the same job scope and do the same thing in the company.
![]() |
This is Mr. Alex with sunglasses haha |
![]() |
This is Mr.Alex without glasses loll |
Furthermore, I also did some research on the internet about the differences of Corporate Comm. and PR. The article (click in for the article) that I read from what I found at internet is there are only few differences between Corporate Comm. and PR. The main differences of these two is Corporate Comm. helps management build bridges between departments so that communication flows smoothly while PR is to help management in identifying, building and nurturing relationships between the company and various public. Anyhow, after today, I have a clearer understanding of what PR is in the reality.
No comments:
Post a Comment