Public Relations (Conclusion)

Finally it comes to the end of writing this blog. After a few post of writing about my perspective and reality of PR, now I have a better understanding of what PR looks like in the real working life. Through this assignment, now I know PR is not as easy as what I think. It requires experiences but not only the qualification in certificate and variety of skills to work as a PR practitioner. Besides that, I have finally know what is Corporate Comm. and PR. They are actually almost the same but only a few differences. Through this assignment, it makes me to rethink again whether I am suitable for PR or not. After comparing my perspective and the reality of PR, I still think that PR is a fun and exciting job. 

Moreover, today I also found a video that talk about the reality of PR. The girl inside the video work as a PR practitioner. What she says from the video is exactly same as what Mr. Alex, Mr.Shaun and Ms.Renee said. She says that you do not need to major in communications as long as you have liberal arts background or experiences, then you can become a PR practitioner. Furthermore, she also says that PR people should have to skill of communication to socialize with the public. She says that if you are a forgetful or not a organize person, you are not suitable to become a PR person. Besides, she also says that PR people do not have a normal working hour which what Shaun said it previously. Lastly, she also says that PR is a fun, exciting and challenging job which is same as what I think. 

This is the video that I watch today.

Before I end my last post, I would like to end it with a quote which says by Alvin Adam, one of the famous actor and news presenter from Indonesia. He says that "My view is different. Public Relations are a key component of any operation in this day of instant communications and rightly inquisitive citizen".  (Click in for more Public Relation quotes) Last but not least, thank you for those who pay attention and time for viewing my blog. Appreciate so much from all of you. Thank you and have a nice day! 

Job Scope & Skills Required

Time passes as fast as lightning. It turns into the month of June today and it is Monday. Happy Monday Blue everyone! Just have my PR group presentation today and I am like finally another presentation has down but 2 more presentations to go before I end this semester. Bah :( Anyway, after today's presentation, Kevin and I go and meet a person which is Ms.Renee. We have make an appointment with Ms. Renee on today and I can't wait to see her! Ms. Renee is a part time PR lecturer in my previous college because she has a lot of PR experiences in the industry. She is one of my favourite lecturer. Now, she also works as the news presenter at Wisma TV Angkasapuri Kuala Lumpur. Today we discuss and talk about the job scope and the skills required by a PR person. After we finish our talk, I have realise I only know a few part about PR. There are still a lot job scopes and skills that required by a PR person that I do not know and haven discover yet. 

Ms Renee as a news presenter

In my perspective, I think that PR  job scope is all about planning and execute the event only. Their task is to communicate and update with the clients and help the clients to plan an event. Besides that, I think that PR job is to deal with the public and maintaining a good relationships with the public such as the stakeholders. I always think that PR has a flexible time to do their job. Additionally, in my perspective I think that PR person only requires the skills of communication. Most importantly, I think a PR person must know how to communicate and social with the public. In my opinion, I think that once a person polish the skills of communication, then he/she is excellent in PR.

After chat with Ms.Renee today, I finally know that all my perspectives in PR are just only part of it. Ms.Renee tells me that the job scope of PR is not only about planning and executing the event. After the event, we have to do a post mortem about the event. This is to prevent the same mistakes from happen again and to improve it to become better next time when organizing event. So, as a PR person, follow up with the event or clients is very essential in real life working. Besides that, Ms.Renee also tells me that PR need to maintain a good relationships with the public (as I mentioned before) especially the media. This is because by having a good relationships with the media, they will write a good press release of your company.

Subsequently, Ms.Renee tells me that PR is not only require communication skills but also writing skills and visual skills. In my perspective, I think that PR has a flexible time to do their job. I am wrong. PR requires writing skills too. Most of the time they stay at the office and write media release of their company. They have to give correct information to the public. Other than that, they also have to write the media release in interesting but not boring way in order to attract public to pay attention on it. Besides, visual skills is also very important for PR people. They have to work closely with the art designer, web designer and the social media designer. They have to oversee the advertising or artworks of the company. This is to check whether their creative works follow or not follow with the company's standard. Last but not least, Ms.Renee tells me that the most important thing to work as a PR practitioner is to have a good attitude. Attitude decide who you are and I totally agree with her.

I took a photo with Ms Renee today :D

My post end at here today. Bye.